Loving Your Ipod?

British bloggers think about their iPods more than any other gadget, according to a new, month-long study into the brands most talked about by British bloggers.

Prompt Communications selected 100 blogs from across England, Scotland, Wales and Northern Ireland for its study, which aimed to provide a snapshot of the companies, products and brands that dominate in digital Britain. Between 17 December 2007 and 16 January 2008, the 100 bloggers collectively published 908 blog posts and mentioned a total of 1,495 brands.

What a clever way of finding out where a person’s affections lay. Jesus told us that where our treasure is, there is our heart. That is the reason that as Christians we try to keep our minds on things above, not on earthly things.

I like gadgets, but what do I think about most I wonder? I hope I don’t think about things or ‘stuff’ too much. I have never heard of a dying person wanting to be surrounded by their possessions. I hear of them wanting people near, and to talk of God. Graham Norton, when he thought he was dying, wanted a stranger to hold his hand.

If you are interested, the report revealed that Apple emerged as the most blog-loved brand. Oh, and I don’t have an iPod.

I wonder if they count words on my blog?

See Macworld for more.

But all is not well in the the Apple Mac world. Apple’s latest iMac desktop boasts the broadest colour palette in the computer world, able to display “millions of colours”. A Texas resident has sued Apple for deceptive advertising on the grounds that a 20in version of the iMac can display only 262,144 true colours.

I have three questions for him: How did he count them? How has this shortage of colours effected his quality of life? What would the extra colours add to the quality of his life?

Jesus said, “I have come that you might have life and have it in all its fullness.” He also said, “Beware lest you gain the whole world and lose your soul.” He never mentioned gaining all colours though.

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